Tamara Lloyd
Tamara began her career in real estate at the tender age of 21 completing her Business Degree with a focus on Marketing and HR at Victoria University, and soon after completed her full real estate license. Perhaps it was inevitable or fate that she would go on to own successful businesses, with both parents running their own businesses; it was in her blood.
Tamara’s passion for property and business came from the endless dinner time conversations with her father who always had an interest in real estate, business, and investing.
Tamara was also fortunate enough to have a few other mentors who took the time to teach her about running and growing businesses.
Her experiences span a variety of industries and business types. These include Gordon and Lloyd Property Management, Pinnacle Business Solutions (business coaching), managing sales & marketing for her own business at Ray White Croydon, AT Home Style – a homewares and styling business and Miss Lacey Cafe & Wine Bar.
In nearly all these businesses she has partnered with other women and has mentored them through the complexities of setting up, running and growing a business.
Prior to owning her own real estate business, Tamara worked for Ray White Corporate Vic/Tas in business development and training and developed the first online sales training course for the Ray White Group in Australia.
In 2010 she purchased a small Ray White business in Croydon. There were 31 properties under management and no sales listings the day she took over.
In the following 13 years, Tamara along with business partner Elaine who joined in 2013, they built a thriving and successful business which when sold employed a team of 27, had more than 750 properties (organically grown) being managed and had achieved numerous top 20 results for the sales business.
A recognised business leader, Tamara’s dedication to her business, her team, and her community have seen her success go beyond the real estate industry and have solidified her as a community leader.
She has won much recognition including in her 2nd year in Sales at Ray White the Number 7 Salesperson award for Vic/Tas, as well as a Business Achievement Award & Community Service Award for the Ray White Network.
One of her proudest achievements is being awarded the Rotary Award for her work with local charities and community organisations. She is also a Board Member and the current Vice President of the Foothills Foundation Charity and believes in giving back to the community.
Tamara’s approach to business consulting and coaching is very similar to her approach to building her own successful businesses – clear communication, shared goals, clear action plans and responsibilities and of most importantly she is focussed on working with business owners and leaders ready to take their business and leadership to the next level.
Elaine Richards
Elaine started her working life at an early age, eager to build knowledge, gain experience and develop long term, sustainable relationships, underpinned by a true passion for quality customer service.
Her early career challenges involved being one of the first female sales representative for a male-dominated Australian Lighting company, where she overcame well entrenched stereotypes to dominate her sales cohort.
She then moved on to manage a busy family-owned transport company, gaining a wealth of experience from her Father, a passionate businessman and advocate for social issues.
In addition to working full time, Elaine studied remotely to obtain her Real Estate Licence, allowing her to appreciate what it actually takes to connect deeply with customers, build strong, equitable relationships with staff and create a successful business.
While Elaine revealed in the opportunity to learn and grow, she also used her time wisely, setting herself up for her true passion; real estate, which has led to over 15 years of comprehensive experience in the real estate industry, spanning various roles, including property management, business development, owning her own real estate business and growing a rent roll to over 750 properties.
Elaine’s innovative and relatable approach to communicating with clients is what sets her apart from the pack. Her unique skill set in property management and business development, allows her to provide personal attention while thriving on the challenge of meeting and exceeding the needs and expectations of her clients.
As a Director at Ray White Croydon, Elaine has honed her coaching skills, focusing on staff recruitment/ development, while fiercely protecting the great team culture she worked tirelessly to develop.
It was during this time Elaine truly found her passion to assist, mentor, and nurture her team so they could achieve their personal and working goals.
Elaine has a passion for mentoring others, not only imparting the required knowledge and dedication to help other business's grow, but mentoring them to dominate their industry.
Our Achievements
2022/2023 - Premier Property Management Business - Ray White Group
2021/2022 - Customer Care Team of the Year
2021/2022 - Property Management Customer Satisfaction Award (NPS) - Finalist
2021/2022 - Alan White Elite Business Development Business
2020 - Community Contribution Award
2020 - Marketing Excellence - Office - Finalist
2019 - Finalist in the REB Women in Real Estate Awards BDM of the Year - Property Management
2019 - Best Approach to Database Management
2019 - Top Offices - Settled Commission - No. 16
2017/2018 - Top Office - Settled Commission - No. 14
2017 - Top Office - Settled Commission - No. 13
2015/2016 - The Choice Award Office (NPS)
2015/2016 - Top Office - Settled Commission - No. 11
2016 - The Choice Award Office (NPS)
2015 - Top Office - Settled Commission - No. 16
2013 - Top Office - Settled Commission - No. 11
Number 7 Sales Agent Ray White Vic/Tas 2006 - Tamara Lloyd
